Like its rivals, this health app is searching for a business model after signing up 85m users and being bought by sportswear firm Under Armour
More than 85 million people are using the MyFitnessPal app to track their diet and exercise. Now the company behind it is hoping some of them will pay for it.
The firm, which was acquired by US sportswear brand Under Armour for $475m (£314m) in February, has launched a premium subscription for its app, charging $9.99 a month or $49.99 a year for additional features.
Related: Yes, those free health apps are sharing your data with other companies
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via FITNESS
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