Sales of crisps are down, while popcorn, the ‘healthy’ alternative, is on the up. But don’t be fooled – some bags are almost as calorific as a can of Coke
There’s no need to panic, but there are some signs – very early signs – that the British are beginning to lose their love of crisps. According to the market research firm Mintel, the amount spent annually on regular crisps in this country has fallen from £1.39bn in 2013 to an estimated £1.34bn in 2015. At the same time, sales of weird crisps (such as Doritos, Hula Hoops and Pringles) have overtaken them. Yet the real danger comes from a trendy insurgent, up from just £50m in 2010 to £129m in 2015: popcorn.
Once a snack for cinemas only, the market for bags of popcorn flavoured with everything from caramel and cinnamon to sundried tomatoes has been growing strongly. One leading brand, Propercorn, which launched in 2011, is now available as part of Boots and Tesco meal deals – in what was once the slot for crisps alone.
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