health and fitness: Why my cycling clothing company uses models without helmets

The debate about helmet use is too often toxic, puts off new riders and obscures more important issues, argues the founder of Vulpine

Let me begin with a story.

Last night I walked into a pub and spotted a guy with two empty pint glasses in front of him. He had a lovely fresh third pint poised at his trembling lips. Fantastic, just what I was looking for.