Arianna Huffington espouses the virtues of eight hours and luxury products promise rejuvenating rest, but who can really afford to sleep safe and sound?
Sleep deprivation used to be a badge of honor: a sign you were busy and important and very much in demand. Snoozing was losing and sleep was for wimps. Now, however, Arianna Huffington’s The Sleep Revolution, a call-to-bed that promises to transform your life, “one night at a time” is a New York Times bestseller, and Huffington is crisscrossing the country urging people to “sleep their way to the top”.
Meanwhile the sleep industry has woken up big time and a slew of startups are reinventing where, when and how we sleep – as well as how much we’re prepared to pay for it. Companies like Casper are getting millions of dollars in funding to disrupt the mattress market. Sleep salons like YeloSpa let urbanites nap – just a $1 a minute!
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