Hopportunity Cost: Craft Brewers Brawl Over Catchy Names as Puns Run Dry

Thousands of craft brewers are locking in hop puns, animal combinations and witty phrases for labels, giving work to a contingent of beer attorneys to fight over brand names; ‘Sosumi IPA.’

from WSJ.com: Lifestyle http://ift.tt/29wJVk6
via LIFESTYLE