Rachel Brathen is a yoga teacher, author and Instagram star. She explains how social media became her living and why we need more authenticity in business
“I’m twenty six years old. I live in Aruba with my husband and our ginormous pack of dogs. I teach yoga. Originally, I’m a yoga teacher. I’m also a writer and an author and I travel the world doing yoga classes, doing retreats, and writing about my experience, and sharing that online.”
It sounds like quite a normal existence, until you realise that Rachel Brathen’s social media following is in the millions, the writing includes a bestselling book and the travelling a packed-out book tour. One of the original Instagram yogis, Brathan aka Yoga Girl, is a yoga teacher turned entrepreneur. Beginning with pictures of Aruba and yoga, her following really grew as she talked openly about losing her grandmother, best friend and beloved dog, all in the space of a year. We asked her for her views on social media, yoga, what she’s learned about business and surviving grief.
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from Fitness | The Guardian http://ift.tt/1LKHx1I
via FITNESS
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