Meet the Body Coach, the man with the million-dollar muscles

Two years ago, Joe Wicks was just another jobbing personal trainer. Then he discovered Instagram and a fitness phenomenon was born

• Try the Body Coach’s 20-minute workout

Moments after I enter Joe Wicks’s London office, an almighty racket breaks out. It’s so loud and sudden that I assume something must have gone horribly wrong. Someone is screaming, literally screaming: “THE GUARDIAN IS HERE, DOING A DAY IN THE LIFE OF JOE WICKS!”

I look up and realise that the noise is coming from Wicks himself. He’s holding his phone at arm’s length, twirling around, yelling at the screen. This will be a Snapchat video for his followers, one of several he posts every day. I am the only person in the entire office (50 staff) looking up.

I Snapchat in the bath. I Snapchat when I wake up. I'm giving people inspiration. It's like a TV show

I've tried doing videos where I'm a bit more quiet, but then people go, 'Er, what's wrong?'

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from Fitness | The Guardian http://ift.tt/1WST1bj
via FITNESS