On demand fitness taps into selfie generation's “pay-as-you-go” trend

PayasUgym allows people with busy lifestyles to work out without the hassle of a 12-month membership

Training for a charity swim to the Isle of Wight was tough enough for colleagues Neil Harmsworth and Jamie Ward without the extra struggle of finding gyms that would let them use their services on an ad-hoc basis without committing to a lengthy membership. But it was this lack of flexibility that presented the management consultants, whose jobs meant they were often away on business, with their lightbulb moment.

“Our lifestyles were quite chaotic and gyms didn’t offer any flexibility,” recalls Ward. “We soon realised that there weren’t enough options for people who wanted to get fit without having to commit to a 12-month contract.”

Continue reading...

from Fitness | The Guardian http://ift.tt/1rbs5q8
via FITNESS