health and fitness: And stretch! Pure Gym flexes its no-frills muscle with LA fitness takeover

vendredi 29 mai 2015

And stretch! Pure Gym flexes its no-frills muscle with LA fitness takeover

No-nonsense makeover means office space, pools and saunas at former rivals’s gyms will be turned over to treadmills and weight machines

Budget gym operator Pure Gym has acquired one of the fitness industry’s best-known high street brands, LA fitness, as it flexes its low-cost ethos in the face of costlier rivals.

Pure Gym said the sites used by its mid-market competitor would be given a no-frills makeover, which means commandeering back office space and closing pools and saunas to fit in more machines and members.