Level crossing safety campaigns to target dog walkers and cyclists

Network Rail says TV campaigns are not changing behaviour of at-risk groups and it will concentrate on those such as farm workers and commercial drivers

Network Rail is to start targeting groups such as cyclists and dog walkers in its rail crossing safety campaigns, switching the emphasis from blanket TV adverts to reaching those crossing users who are at higher risk.

Work with cyclists is under way, the dog walkers’ initiative starts on Wednesday, and programmes aimed at farm workers and commercial vehicle drivers are among those that will follow.

Continue reading...











from Health & wellbeing | The Guardian http://ift.tt/1NMoPX6
via health